Regardless of its $1 billion in U.S. yearly revenues, Planters Nuts however experienced a drop in its unit sales and residence penetration over the past many many years. Together with the shift of desire from peanuts, cashews, and combined nuts, Planters' principal products types, to almonds and pistachios, Planters have to determine regarding how to redeem its product sales losses and whether or not to shift from its traditional solution nut categories into newer kinds to help keep up Using the Competitiveness.

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This ends in the next cost of goods marketed, and The expansion in these new locations will not be more than enough to offset the drop in Peanuts’ profits expansion;

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